1. Yoast SEO

Starting off with a classic, Yoast SEO remains one of the most comprehensive SEO plugins on the market. It covers everything from readability and keyword optimization to canonical URLs and sitemaps. With the ability to integrate your site with Google Search Console and provide SEO analysis, Yoast is a must-have for any WordPress user looking to improve their site’s visibility.

2. SEMRush

SEMRush isn’t just an SEO plugin; it’s an all-in-one marketing toolkit. While it does include SEO features, like competitor analysis and SEO audits, it also offers social media tracking, advertising research, and content optimization. This plugin is ideal for marketers who want a more holistic view of their website’s performance.

3. Rank Math

Rank Math is known for its user-friendly interface and intuitive setup wizard. It provides detailed analysis and recommendations based on the latest SEO practices. From schema integration to 404 monitoring, this plugin offers numerous features that can help optimise your site’s SEO. As of 2023, the plugin also includes a built-in keyword ranking tracker, a feature that sets it apart from many other SEO plugins.

4. All in One SEO (AIOSEO)

As the name suggests, AIOSEO is an all-encompassing SEO plugin. It covers everything from meta tags and schema markup to XML sitemaps and robots.txt editing. AIOSEO has a strong focus on WooCommerce SEO, making it the go-to plugin for e-commerce sites on WordPress. Its SEO user roles feature, which allows you to manage access to important SEO features, is a standout.

5. SEOPress

SEOPress is a powerful, lightweight plugin with both free and premium versions. It offers a breadth of features including meta title and description customization, social cards for Twitter and Facebook, and Google Analytics integration. It’s also compatible with page builders like Elementor and Divi. For those looking for a no-ad, no-footprint, white-label SEO solution, SEOPress is a great choice.